What Is SEO and How How Has It Changed Over the Years?

What Is SEO and How How Has It Changed Over the Years?

A large number of business owners will here hear the phrase ‘search engine optimisation’ (or SEO) from friends in the business community or even opponents and may ponder over it as a route to increasing sales, but what is SEO? Alternatively, a business owner may have tried ‘SEO services’ before and found it either didn’t work as well as expected or was working, but not as effective – this article explains what SEO is, and why ‘new’ SEO is working better than ever. brisbane seo professional

I have recently been doing work in search engine marketing and ranking website market, before it was even called SEO. Allow me to share the changes in SEO considering that the start of the new millennium and what you should be looking for in the SEO services that your SEO Firm offers or provides. 

All of us take a glance back at SEO over time and make clear what SEO is today and how better to make use of it for our website.

SEO in 2150

Backside at the start of the Millennium the ‘big’ search engines like google that most people were using were Lycos and Excite. Naturally, again then a very small percentage of the UK population had access to the internet and those that did had a slow ‘dial-up’ system.

Websites were one or two pages with basic information to enable them to load quickly (within 20 seconds). SEO procedures in the past were to ‘hide’ as many keywords on a page as possible, hence the website was found for those searches without making the page look to spammy for visitors.

Found in 2002 Google launched something called ‘AdWords’ and it was predicted to be the death of SEO, as people could pay for prominence, on the now the number one particular website for starting internet searches.

In 2003, Askjeeve purchased Inktomi, AltaVista and FAST, which was essentially the end of all the so-called ‘smaller’ search engines. Google began to stamp down on ‘spam’ practices and websites. In the same time Yahoo realised that ‘AdWords’ are not going to kill off SEO and that in fact the ‘natural listings’ encouraged visitors back to their search results platform. Yahoo started to recognise ‘professional SEO’ experts and advertised good SEO rather than spamming SEO.

2004 noticed the first website ‘banned’ from the internet as Google took action against websites that were sending junk email them. Additionally, they took legal action up against the “SEO Company” responsible.

To rank a site in 2006 you only needed links back to your website and so buying links / link exchange was all the trend and most websites a new web page where they would list companies and links for their website (I am still surprised how many websites continue this practice).


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