Successful Nonprofits Take Time to Evaluate Their Donor Relationship Programs

Successful Nonprofits Take Time to Evaluate Their Donor Relationship Programs

Creating a strong base of support is a critical factor for virtually any nonprofit with intentions of surviving and thriving. One of the most effective ways to examine your online community-building attempts is to walk through the process yourself. That is, take time to experience your organization as your contributor do by following the process from beginning to end. Programa Relacionamento na Prática

Review your website as though you are coming over for the first time and post a donation to your own nonprofit. Then, stay back and see what happens. Ideally, the experience will be one which would encourage you to become a member of an active community of dedicated supporters, offer multiple in order to make a big difference, acknowledge the true value of your participation, and make you feel linked to the organization and its mission. 

Being your own “secret donor” can be quite the eye-opener. Allow me to share five features to watch for during a self-assessment of your subscriber programs.

1. Acceptance

Acceptance and appreciation are critical. Note how long it will take to receive your first acknowledgement after opting in to the subscriber list or making a donation. Examine how personal and effective the acknowledgement message is. Does it make you feel attached to the organization? Can it be sincere and welcoming? Will you be asked for more information, such as further interest in involvement, preferences for communications, and the like?

installment payments on your Follow-Up

A good followup program does not immediately ask for more via shawls by hoda. Rather, the first few communications should be grateful for your interest in the nonprofit and their mission and inform the new donor about the activities and opportunities within the organization. Your girl communications should be clear about the place that the donation will go and how it will help further the mission of the nonprofit. The key to the follow-up is to welcome new prospects to the community and provide them with plenty of opportunities to continue their relationship with the firm and its particular other supporters.

3. Sculpt

The tone of all organizational communications should be constant with the image and culture you have established. To build a powerful supporter community, a familiar, conversational tone is usually the best. Evaluate the tone of your email messages, newsletters, and website content. Is it friendly and welcoming? Standoffish and fair? Sterile and stiff? Keen and overbearing? Wordy and filled with jargon? Once again, be critical…. your possible donors will be.

4. Reviews

Do the marketing and sales communications provide multiple opportunities for feedback? How is positive feedback handled? How about negative feedback? Make a suggestion via email, personally, or over the telephone — could it be acknowledged or treated as a take the time? Feedback from your contributor is an essential examination tool, but all reviews, good and bad, should be acknowledged with admiration and keep going.

5. Recurring Interest

Will the business make a concerted hard work to formulate loyal donors? The worst reaction you can offer is none at all. Contributor who are ignored as soon as they give over a check are not likely to continue their support. The new subscriber market needs to feel welcomed as an important part of real cultural change.

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