Native business listings have become an important local marketing tool that is showing the demise of the traditional yellow pages and evenly the traditional coupons. The famous Stars Wars quotation comes to mind “This will be a day long remembered. It includes seen the end of Kenobi, and will soon see the end of the Rebellion. – Darth Vader” Glow Serp Consulting
With the start mobile devices and mobile applications becoming a more useful tool to the local consumers, we have to wonder how this will impact the traditional coupons that are printed and cut using scissors. The impact we are talking about comes in three varieties and we’re not speaking about the ease to the local consumer.
The foremost is the cost reduction for the area business from having to pay because of their coupons to be printed and distributed. The cost decrease goes down to $0 (zero)!
The second is the impact after companies whose business is dependent on printing and releasing these coupons. This would include large corporations like Valassis and Val-Pak all the way down to the tiny local coupon company.
The 3rd impact is one we now have discussed before related to the traditional green pages. Local business goods are already having a direct impact after the utilization of the traditional yellow web pages and its effectiveness for the local business has been dwindling for years.
The key reason why the cost to the local business is going to go down to zero is really because the local business can post their coupons to their local business listing for free. Particularly with Yahoo, although, electronic coupons through local business listings will all decrease the costs for the local business. Not only will they have the ability to reduce their costs, however they will see their coupons have a much larger reach geographically with no additional costs.
Local business results and business directories have been on the internet for quite a while. This part is nothing new and neither is the potential for the local business to post their coupons electronically. The primary big difference comes in the neighborhood consumers having the ability to obtain these coupons digitally to their mobile cell phones while they are about town. No longer do we need to printing the coupons before we leave the house, we will have them at our finger tips when we arrive at a shop. We don’t’ even need to plan in advance. When you get to a store you will be able to bring up their local business list to verify if there is a coupon available.
While this process has a significant impact after the promotion companies (especially if they are not planning this existing change to their business), for the local business this is good news and to take benefit of this cost decrease they will need to interact in their local business listing at multiple local listing websites.
Native listings are a local business traffic generation for the local business to achieve the local consumer through web searches and mobile looks. As a local business or small business type after the area consumer for your income you can tap into a no cost marketing tool with search search engines, social media sites, 411 websites and GPS websites.
Tapping into local listings as a business marketing tool begins with setting up documents and claiming your real estate at multiple local list websites. Please do not be fooled by companies that provide a “get listed” service, because most companies are already listed. Of course, nearly all local goods are not claimed by the business and they have incomplete or inappropriate information. Your competition therefore end up being the next best choice for the neighborhood consumer.