Because insurance agencies create their marketing plans for the upcoming year, many will give attention to insurance agency web marketing as the marketing driver to generate insurance company leads. Web marketing is not only a trend; it is a new way of doing business, and one which agencies cannot ignore. The days of agency progress from a purely affiliate driven perspective are removed, as increasing numbers of communication becomes virtual in nature, as networking techniques from handshaking to internet surfing, and younger customers embrace digital communication over face to face group meetings. Sito Web
Yet how much does web marketing mean these days? Regarding to Wikipedia, web marketing “refers to the positioning of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner advertisings on specific websites, e-mail marketing, and Web 2. 0 strategies. ” This serves as a reasonable definition for our discussion, even as answer important questions associated with insurance agency web marketing: Discussing commence by identifying the key pieces of an insurance agency web marketing plan:
Agency Web Seminar Advertising
Blogging and Vlogging
Insurance company Website Design
Insurance eMarketing Advertisments
Insurance Search Engine Marketing (SEM)
Insurance SEO (Insurance Agency Internet search engine Optimization)
Pay Per Just click (Google PPC, LinkedIn PAY PER CLICK, etc. )
Social Press Marketing (Facebook, LinkedIn, Tweets, YouTube, StumbleUpon)
Insurance Company Telemarketing (augments web marketing)
Arguably, insurance agency web marketing always commences with a comprehensive insurance website redesign, unless the organization website was recently completed and is up to date. An insurance company website must be graphically attractive, it should have current and compelling content, a blog (and videos if possible), and industry news to mention a few important elements. Online video is becoming a lot more important as it provides a medium for the quick conveyance info in a compelling and private manner. Website video can even be leveraged on YouTube to further increase insurance agency internet presence. Vlogs, which are video blogs, can be very useful to a website. Vlogs can be considered a talking head video, documented PowerPoint presentation or even voice over photographs. They will integrate the contextual electricity of a blog with the increased impact of a video or PowerPoint.
Content is king on the internet, and insurance agents should take great care in the creation with their website content. A graphically attractive website, short on content, will cause a sub-optimized insurance search engine marketing effect, adversely impacting insurance company SEO efforts and excuse website stickiness and effectiveness. Nowadays, a key aspect of any insurance company web marketing plan should include an gross annual review of website content. Additional, the content should interest both prospects and clients alike.