Coming from being a media-sharing iphone app for selfies and anything at all visually appealing, Instagram is branching out into the eCommerce field. Seguidoresgram
It will soon roll out a shopping feature which trusted online retailers and shoppers will find very convenient.
The cultural giant is pretty much aware that mobile marketing is going to surpass PCs in two years’ time or even previous, hence it wants to be one of the cornerstones.
What’s nice about Instagram’s new feature is that it could provide as an offer channel for your products, and even more so for your web store.
As for your prospective customers, they will be able to see and explore your products without needing to leave Instagram for another site.
How to sell on Instagram
The regular Instagrammers among you will see Instagram’s shopping feature simple to use.
Now, if you’re not really a fan of this visual media showing app, but considering it as a potential earnings source, you just need to prepare high-quality photographs which highlight your products.
To get started, publish a photography which features up to five products that you’re selling.
When an user clicks on the tap to view products link at the bottom level left of the image, a tag can look on each of the items, showing the product’s name and price.
Once they click on a label, they will be considered across to a site that shows the complete description, special features and accessories-if there are any-of a product.
While the customer is there, they may opt to click the Shop Now web page link within the product details, which will redirect them to the product on your website where they can buy it.
Know who buys from you
Instagram recently reported that it has hit 400 mil daily active users, many of whom are possible customers of yours.
Applying Instagram’s shopping feature offers you the possibility to promote your companies double your sales projection.
Aside from increasing your sales, the shopping feature also offers you access to Instagram Insights which provides vital information that can help improve your marketing strategy.
Instagram Observations records your followers based upon their demographic factors; it also shows you which of your posts attract their interest the most.
Most important of, it lets you see who buys from your store through Instagram’s shopping feature and which of your products have high demand.
Isn’t that something worthy of exploring for your business?
Will you be already an Instagrammer or planning to be one in the interest of selling more?